Community gathering for the opening of the Long Street Cultural Wall.
captionPointer.jpg Community gathering for the opening of the Long Street Bridge and Cultural Wall.
Communities once separated by a highway are now reunited through the Long Street Bridge project in Columbus, Ohio, which was opened this week. This Ohio Department of Transportation project features a 240-foot Cultural Wall, made from High Res panels of Koda XT. 3form provided all the lighting and hardware in this Advanced Technology Group complete solution. This visual history tells the story of the rich cultural heritage of King Lincoln and Discovery District neighborhoods. The wall features art by veteran Columbus photographer and artist Kojo Kamau and mixed media artist and wood carver Larry Winston Collins, who is also an associate professor at Miami University of Ohio. The community turned out in droves to see the unveiling of this new public art installment linking the two neighborhoods. More local media coverage here.

18 Jun 2014

NeoCon 2014

Category: Design, News


We had a blast at NeoCon this year and walked away with two awards!


Our Pattern+ system took Silver for the category of Architectural & Decorative Glass. This customization system provides designers with control and flexibility over scale, color and pattern through multiple material platforms from Infinite Glass to Varia Ecoresin®.


Full Circle designs from Ndem, Senegal garnered a Silver award in the NeoCon Surface & Materials category based mostly on the philanthropic story of Full Circle. The dynamic wire patterns are called Dance and Pogo. Rhythmic fabric chains form Tribe, a fresh spin-off of the award-winning Ensign pattern.


For more information or to see samples of these award-winning new products, contact your 3form sales rep.

One Response to “NeoCon 2014”

  1. United Interiors | Neocon 2014 recap: 3form Says:

    [...] Repost from 3forms blog translucent source [...]

15 May 2014

Meet us at HD Booth 1735

Category: Design


New products have finally launched! While we've been prepping each new product, we've also been working on the booth for HD Expo. Collaborative efforts of designers, engineers and fabrication teams have pulled in elements reflective of current trends and the newest 3form products. In response to the demand for communal spaces with areas set apart for privacy in healthcare, education, corporate and hospitality segments, we developed a few curved spaces that can be seen at our HD booth 1735. Stop by and visit us or get in touch with your 3form sales rep to see samples of our exciting new materials.


"What's new?" our clients ask. We respond, "Have you got a minute?" There is a lot this season. We are excited for the birth of these stunning new babies. So, here is a sneak peak.

Laser Cut Technology laser

We absolutely love laser cut technology! Crisp cuts in translucent flowing fabric opens up a new realm of design possibilities. Suspended in Varia Ecoresin, these fabrics are captured in free-falling motion. A fragile material is showcased with a clean architectural presence.

Gradients blue_light_angle

Gradient color is downright gorgeous—visually creating flow, shift and transition. We all crave spaces with movement. Areas providing privacy and openness...these two considerations seem to always be at odds. The use of gradients produces appealing visual movement and balances privacy with openness. Jackpot!

Glass pattern_+VG

You know we love resin here at 3form. We eat, live and breathe resin. But, we also believe that you need the right material for your application. Sometimes glass is a great solution. This spring we are now offering yet another system to achieve your design intent regardless of the material you need. (Think C3 Color for patterns.)

Check back on May 12 when the full collection goes online. If you can't wait, call your 3form sales rep to request a presentation. You're going to love these new offerings.

We've been busy at Studio by 3form getting ready to launch new products at this year's trade shows that we hope will knock your socks off. Since we are lovers of all things texture, our design team put their heads together to come up with new products in our Poured Glass and Profile offerings that bring unique textural elements to your projects.

We thought you might like to see some inspiration for this year's collection and a few teasers from the big launch available to you on May 12. We hope you like what you see and we can't wait to show you more at HD Expo and NeoCon! If you won't be there, set up a time with your Studio sales rep to preview our new designs.

  Geometric shapes and patterns, layering and subtle depth inspired our newest products.
StudioPinterest   We had a blast getting ready for product launches with our photo shoots and trade show booth build. Here is a sneak peek at our newest product using laser cut textiles in Poured Glass to provide depth and texture.

Studio_Entwineprocess   New Profile designs include options for custom and easy installation, bold colors and striking textures.

Studio_largeplankRay   Find us at HD Expo in Las Vegas in booth #1735 and at NeoCon in Chicago in booth 8-4094. Like Studio by 3form on Facebook Follow Studio by 3form on Twitter

This Earth Day we chatted via Twitter with Metropolis Magazine editor Susan Szenasy about sustainability, corporate responsibility and our commitment to both. You can see the whole conversation if you search #PathtoZero on Twitter or go here.


Here are some highlights from the discussion:

At 3form we believe our corporate responsibility is to the earth, to the success of our business and to earth friendly product development.

3form is motivated by the balance of people, planet, and profit.

IMG_3449_cleanup Metropolis: Is 3form sustainability platform, Path to Zero, meant to go beyond carbon?

Path to Zero now includes five core elements beyond carbon neutrality by 2017 (1) Zero waste from manufacturing facility (evolved from zero waste to landfill) (2) Carbon neutrality at manufacturing facility by 2017 (3) Increased recycled content, or total input responsibility in products (4) Continued leadership in marketplace transparency initiatives, like EPD’s (5) Meaningful corporate citizenship and employee engagement in sustainability

dumpsterdive2 Metropolis: How is 3form connecting with and sustaining livelihoods?

(1) 3form employees in manufacturing roles are eligible in tuition programs to further their professional development. (2) Meanwhile, artisans in developing regions are given access to meaningful benefits and wages. (3) 3form is big on meaningful engagement. As employees, we are encouraged to volunteer our time and energy to philanthropy, too.
VIDEO of Full Circle Wire Product Development in Senegal Metropolis: If other corporations asked you about being a responsible corporate citizen, what would your advice be? Be real. Similar to greenwashing, inauthentic leadership rarely leads a company to sustainability initiatives of substance.

ArtisanSewing Metropolis: Social responsibility is fashionable now, how would you make it an everyday practice, rather than fleeting fashion? We feel it’s a state of mind. It is also an imperative that we act. Responsibility, consciousness—these things show in quality, and quality endures the whims of fashion. To us, design is about beauty, thoughtfulness, humanity and positive impact—to the eye and the community.

DanielleGreenhouse1_blog We're celebrating sustainability over the next month with images from our employees who have upcycled or reused our materials in unique ways. This project from one of our engineers really stood out. The roof is built of Struttura Duo. The greenhouse structure is about 20 feet long by 12 feet wide (and maybe 10feet tall to the peak of the roof). They have built it on some raised garden beds to help insulate and heat the structure with the dirt underneath. They created a way to grow food year round with the space they had—genius! DanielleGreenhouse7_blog Here's what our employee had to say about this work in process: I have been collecting the panels for about a year. We have about six more panels in the garage, but not enough to do the walls, so this year we wrapped it in a thick plastic that still allows UV light and heat in, but was easy to install. Maybe next year we will have 3form walls... As a side note, the lighting team was getting rid of some old, outdated lights, so we snatched them up and turned them into a seed starting station to get some light on the seeds. If you want to build your own structure or piece of art with 3form material, check out our Reform program here. DanielleGreenhouse2_blog DanielleGreenhouse4_blog DanielleGreenhouse5_blog DanielleGreenhouse8_blog


The Background

The University of Arizona has a proud tradition of producing professional-class athletes since their inception in 1899. Originally constructed in 1928, the Arizona Stadium has been through many additions and renovations with the most recent major upgrade in 1988. The school knew it was time for an overhaul with an extensive redesign and expansion. The entire north end zone was rebuilt over a year and a half ago and completed in July of 2013. The new Lowell-Stevens Football Facility is a 184,000 square foot facility that includes areas for strength and conditioning, training, coaches offices, locker rooms, showers, storage and meeting space.

Increasing competition among college football clubs has generated the need for innovative design. The Wildcats locker room design would be an integral recruiting tool for the school’s athletic program. Attracting and competing for potential recruits’ attention required high-end design and that element of cool.

The Challenge

Tasked with designing the locker room and surrounding spaces, Heery Design sought to create a base camp of sorts for the athletes—a hub to gather, recharge, do homework and get into the zone before game. The University of Arizona locker room needed a wow-factor feature in the space to set the school apart from competing athletic clubs. The design team sought to match the University colors and create a jaw-dropping feature with high end details like concealed hardware attachments and minimal seams.

The Solution

Inspired by a lit emblem on the ceiling of another university locker room, Karen Verplanck McCallum, Senior Designer at Heery Design, envisioned the University’s circular trademark block A as a glowing centerpiece within the millwork of the ceiling in the locker room.

“We wanted to create this larger-than- life ceiling element with a material that would glow. We wanted to hide the hardware, attachments and light source, too," says McCallum. The firm knew that 3form could create the exact color match that Chroma was the natural choice, but they weren’t sure how it could all be evenly lit without showing hardware.


The Innovation

3form engineered and built a complete solution starting from a unique substructure for the ceiling feature. This innovation was the foundation for the entire feature and included a reflective panel, recessed white LED lights, strategically placed hardware and a raised platform for colored LED lights to illuminate the custom red of the A and the custom blue Chroma outline.

Note: We will be launching a new section of our website with access to more full case studies. Follow us on Facebook, Twitter or LinkedIn for updates.


Furthering our ambitious goals of becoming a zero-waste manufacturer, we're debuting a new program, called Reform, that will give second-quality materials a new purpose. With Reform, artists, up-cycling geniuses, craft crusaders, and other creatives can have access to newly available materials at affordable prices on our website.


“Reform materials might be untrimmed, oddly sized, have blemishes, or have other defects—kind of like diamonds in the rough,” said Michael Johnson, Director of Sustainability, 3form. “Through this program, we hope to significantly increase our recycling rate while filling a creative demand.”

The Reform program offers the following benefits:

• Reduced 3form manufacturing footprint through elimination of some carbon emissions previously associated primarily with waste-to-energy materials disposal.
• Saves money in terms of waste transportation / disposal costs while providing a way for the Reform system to sustain itself financially.
• Creates more opportunity to educate staff, in highly pragmatic ways, about recycling, waste reduction, sustainability opportunities and reduction of carbon footprints.
• Provides affordable and beautiful 3form materials, to those with limited budgets.


This program will complement our current Reclaim program, which sells first-quality material though our website. These products include leftover materials from cancelled orders or pieces returned from an installation. These pieces are then inspected and prepared for another application.


SUTEISHI_006 The Background The New York City South Street seaport area of Manhattan is a vibrant and lively area of shops and restaurants. Located along the charming cobblestone streets in the heart of the downtown pier area SUteiShi restaurant boasts both a breathtaking view of the Brooklyn Bridge and world-class sushi. Newly opened 2006, SUteiShi was Victor Chan’s first of two sushi restaurants in Manhattan. The proximity to the coastline put SUteiShi and its neighboring shops along Peck Slip Street in hurricane Sandy’s path. In late October 2012, the restaurant was crippled by the storm and a torrent of high water surging through the streets in the neighborhood. After six feet of floodwater receded the interior of the restaurant and building were completely in need of a gutting and rebuild. Electrical and HVAC systems had to be completely replaced as well. Suteishi_damage2 The Challenge Digging out of the mess the storm made and rebuilding was a major undertaking. Chan regrouped with his architect Kimberly Chin of Jack L. Gordon Architects. The determination was made to use this as an opportunity to improve on the original interior design and create a whole new look. Previous to the storm, SUteiShi’s had two backlit Wovin Wall features which punctuated and defined the space. Destroyed by the storm, the walls were an integral part of the branding of Chan’s restaurant. Re-energizing the space with two simple yet stunning feature walls behind the main bar and the sushi-prep area led the team through many different ideas, but until Profile was introduced by Chin, the designer and owner kept looking. The Solution According to Chan, the wall was the most important aspect of the entire space. “We went through 20 rounds of concepts,” says architect Kimberly Chin. Upon seeing the Profile panels in Chisel “he fell in love with it,” she remembers. Plans to wall wash Profile panels with light created a seamless and stylish backdrop night or day for patrons and expertly crafted sushi creations. SUTEISHI_003 The main feature walls were the last pieces to be completed. In addition to the feature walls, new lighting and the complete overhaul on design, the team installed another bathroom, an office in the back and redesigned a more efficient kitchen. Designer Chin drew inspiration from the restaurant’s romantic name (SUteiShi is Victor’s wife’s name in Japanese) to include rich woods and deep reds throughout the space along with the soft glow of blossom LightArt fixtures in the vestibule. SUTEISHI_010 Specifying the ultra modern-looking Profile panels in Chisel with a Queenston Oak finish was the finishing touch for the complete remodel. Once Profile was decided upon, the turnaround from specification to installation was smooth and inexpensive. The project was completed and the restaurant reopened in October 2013, one year after Sandy hit.