Archive for November, 2010

29 Nov 2010

Installation Contest!

Category: News

captionPointer.jpgEnter now!

It's that time of year again . . .

No, not just the holiday season, but time for the 3form Installation Contest!

Just submit your best projects using 3form materials, and then vote for your favorite residential and commercial installations. Let your design inspiration flow, and maybe you'll win some fantastic prizes.

Prizes include an all-expenses-paid ski trip to Utah and $1,500.00 worth of Ready to Go solutions, as well as Varia Ecoresin® ReMix panels.

Better get on it - the submission period ends December 10.

captionPointer.jpgGreen Building (The House Plan Shop)

Despite an overall downturn in building revenue, sustainable design is not only holding its own, it’s surging. The 2010 Top 25 Green Design Firms have shown that building green means making green. The top green firms are those that bring in the largest revenues from LEED and other certified green projects. GreenSource Magazine indicates that the growth of green revenue for the top 10 firms on the list was an astounding 42% in 2009. Kudos to Gensler for topping the list with 65% of their design revenue coming from green projects! Check out how 3form low-impact products just might help your firm make next year’s list.

22 Nov 2010

Sorry, Kermit

Category: Sustainability

captionPointer.jpgGreenwashing much? | Photo: Jo Jakeman

Here’s hoping it gets even more difficult to be “green.”

Yes, you heard me right.

Customers are demanding green products.  Businesses are selling them.  Nothing odd about that.

Trouble is, when it comes to being green, some of the eco claims made are for products or companies that are anything but.  This trend is commonly referred to as greenwashing – an insincere display of concern for the environment made on behalf of a product or company.  Yep, it’s even in the dictionary.

There are rumblings that greenwashing is about to take a much-deserved tumble.  Recently, the Federal Trade Commission (FTC) called for public comment on proposed revisions to their Guides for the Use of Environmental Marketing Claims (“Green Guides”).  Among other things, the proposed revisions address the marketing of carbon offsets and certifications, and advise marketers that they “should not make unqualified general environmental benefit claims.”  Want to comment?  Do so here and do it before December 10th.

This first step looks promising and will hopefully have the intended result.  In the meantime, here’s an example of sincere, greenwash-free efforts.

18 Nov 2010


Category: News

[caption id="attachment_582" align="alignnone" width="630" caption="Adobe Walls of Studio 23"][/caption]

3form is proud to be a part of such an amazing program. We donate our time, materials and in-house expertise with the prevailing thought that an already inspiring effort will be that much better.

The name in and of itself is befitting: Design Build Bluff.

Navajo families in real need are selected by the program's staff and University of Utah students. During the design term, students are allotted a budget for materials and design ideation begins in coordination with the selected family. The homes created are not just the hottest modern, sustainable idea conjured up by the students - they are actually customized to the personalities and functions of the people who live within them.  And the kicker? The homes are constructed of mostly-donated time and materials.

On our most recent visit to the DesignBuildBLUFF site, students from the University of Colorado, Denver's Architecture program were in the build phase, working on Maxine Begay's home. This is where all the creative ideas and inspiration are tested in reality, and given direction. A lot of hard work is brought to bear as the students have only a single term to finish the home, creating a sense of urgency that drives the focus.

Until you spend a weekend in the city of Bluff, Utah, you may not realize that Bluff is an actual place on the map - not just the signature geographic feature of southern Utah. It was surprising to see the massive distances between each home - we traveled upwards of 45 minutes between homes on twisting dirt roads before even catching a glimpse of the next home on the tour.

[caption id="attachment_640" align="alignnone" width="630" caption="The Whitehorse House Area (Home Center of Image)"]The Whitehorse House Area[/caption] [caption id="attachment_639" align="alignnone" width="630" caption="The Whitehorse Home (Before)"]The Whitehorse Home (Before)[/caption] [caption id="attachment_638" align="alignnone" width="630" caption="The Whitehorse House (After)"]The Whitehorse House (After)[/caption]

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18 Nov 2010

Design Inspiration

Category: Design

I came across this intriguing light fixture, "Wasps Nest," on It reminded me of some of the iconic work Marcel Wanders did when the Droog Design group first came together.  Something magical seems to happen when the materials drive the form. Products become celebrations of materials. I love it!

[caption id="attachment_753" align="aligncenter" width="630" caption="Wasps Nest light fixture"][/caption]
captionPointer.jpgMarcel Wanders chair | photo: Dom Brady

While at first I was drawn to Lindsey Adelman's blog to learn more about the Wasps Nest, I am now captivated by a series she began in 1998, titled "Hair Work".

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17 Nov 2010

The S-word

Category: Sustainability

Many of us keep a running mental tally of things we do to minimize our impact on the environment – taking the bus, eating locally-grown food, buying recycled-content goods - but, the plain truth is: the way we live is not sustainable.

And trying to be sustainable – whatever that means – can be misleading and downright overwhelming.

At 3form, our sustainability efforts revolve around choice. Have we achieved a state of complete eco-bliss? Nope. Is the environment always invited to the design table when product development is underway? Absolutely.

Most anything we do or use has an environmental impact, but we can minimize those impacts by making better choices. To help us get there, we urge you to jump into the conversation - comment on the choices we’ve made and those that we need to make, and, more importantly, share your ideas on how we can make continued progress toward total - dare we say it - sustainability.

[caption id="attachment_546" align="aligncenter" width="630" caption="Art Gallery of Alberta (interior) | Firm: Randall Stout Architects | photo: Robert Lemermeyer"][/caption] [caption id="attachment_547" align="aligncenter" width="630" caption="Star Spangled Banner, Smithsonian Museum | Firm: SOM"][/caption] [caption id="attachment_548" align="aligncenter" width="630" caption="Star Spangled Banner, Smithsonian Museum | Firm: SOM"][/caption]


Seems to be such a commonplace word these days.  Yet, it is so powerful.  For some, it's a way of life.  For others, it's a sense of identity.  It can be a tool.  It can be a barrier.  It is our means to say, “yes”, when trying to do what has never been done before.

At 3form, technology is the engine by which we roll.  Oh, yes.  It is why we get out of bed in the morning.  It is why we stay up at night.  Talk about breaking boundaries . . . we know that architects and designers are constantly looking for the newest, neatest and never-been-done-before.  Our passion – bringing these concepts and ideas to reality.  Break those boundaries.  We are constantly seeking the best performing, most efficient, best looking and environmentally minimized products and processes to construct great buildings.

Have you hugged an engineer today?

15 Nov 2010

3form Design

Category: Design

[caption id="attachment_244" align="alignnone" width="630" caption="Jill Canales envisions a theme of colors and textures"][/caption]

The 3form product design team is a group of pretty passionate people. We love color, pattern and texture - and how all of these affect an environment. As designers, we all have the power to profoundly transform human experiences in spaces.

How cool is that?

We love to create new products and anxiously wait to see how our clients will blow our minds with the application of those materials.

Translucent design posts will share our inspiration and creative muses.  Let's have a visual conversation . . . let's savor amazing, delicious images!  We celebrate architects, designers, projects, translucency, color, pattern, texture - arresting visuals, thought provoking pictures.

[caption id="attachment_552" align="aligncenter" width="630" caption="An arrangement of colors and textures"][/caption]